YouTube is an online video sharing and social media platform owned by Google. Around the world, its users watch more than one billion hours of YouTube videos each day.
It’s one of the platforms that has replaced the traditional way musicians sell their music to generate income. Content creators, including musicians, upload their content to reach millions of people beyond their geographical region.
In this write-up, we’ll tilt the focus on rappers on the continent who have amassed a lot of views with the songs they have uploaded on the platform so far. It’s important to note that the views are the total viewership of all their songs on YouTube.
Essentially, views do not by default show one’s superiority over the other although it subtly reveals who has more appeal to the consumers.
1. Olamide (275 million views +)
Olamide’s real name is Olamide Gbenga Adedeji. He’s a Nigerian hip-hop recording artist. He records in Yoruba, and English. In 2011, he released his debut studio album Rapsodi while signed to Coded Tunes.
2. Sarkodie (224 million views +)
Sarkodie needs no introduction. He’s presently Africa’s most decorated rapper with several hit songs to his name. He’s been very consistent since his first commercial song hit the mainstream over a decade ago.
He was announced the first winner of BET’s Best International Flow artist at the 2019 BET Hip Hop Awards He is also considered one of the major proponents of the Azonto genre and dance and one of the most successful African rappers of all time.
3. Phyno (149 million views +)
Phyno, is a Nigerian rapper, singer, songwriter and record producer. He started his music career as a producer in 2003, and is renowned for rapping in the Igbo language. His debut studio album No Guts No Glory was released in 2014.
4. Nasty C (98 million views +)
Nasty C the youngest recipient of an award at the 2015 South African Hip Hop Awards, namely the Best Freshman Award. His real name is Nsikayesizwe David Junior Ngcobo and he is a South African rapper, singer, songwriter and record producer.
5. Falz (86 million views +)
Falz, also known as Falz the Bahd Guy is a Nigerian rapper, songwriter and actor who began his career while in secondary school after forming a group called “The School Boys” with his friend before his professional career as a music artist began in 2009.